Our mission

Evolv Ventures is a $100m venture fund backed by Kraft Heinz to invest in early stage technology companies disrupting the food industry.

Our approach

Evolv leverages the vast network of the world’s 5th largest food and beverage company, providing access to unparalleled market intelligence, strategic partnerships and industry influence. Led by a team of food, startup and venture capital veterans, we bring to bear invaluable relationships and operating support post-investment when required. Our financial independence enables a distinct emphasis on returns, while our deep integration within Kraft-Heinz allows Evolv to be the best strategic partner in the industry. Evolv’s focus on food technology and consumer marketing has allowed us to build profound sector expertise and relationships that create a material advantage over generalist partners.

Investment areas

Food Technology including food alternatives, next generation food production, agriculture technology, waste management and sustainability

Industrial Technology including logistics, warehouse optimization, robotics and food transparency

Marketing Technology including marketing and digital media tools, consumer data technology and consumer intelligence

Direct to Consumer models including eCommerce, marketplaces, consumer products, retail technology and distribution


Bill Pescatello
Managing Partner

Managing Partner Bill Pescatello brings over 10 years of venture experience, where he helped build multiple top quartile funds.

Prior to Evolv, Bill was a partner at Lightbank, the venture firm started by serial entrepreneurs Eric Lefkofsky and Brad Keywell. While at Lightbank, Bill led and/or served on the boards of industry leading companies such as, Udemy, Fooda, Locu, Perblue, Ionic, CoffeeMeetsBagel, Ovia Health, and Snaptravel.

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Steve Sanger
General Partner

Steve Sanger is a Partner with Evolv Ventures. Steve has been a part of high-growth technology leadership teams identifying  organic growth opportunities as well as through corporate development and strategic business development efforts. Steve's extensive network within the technology community, venture capital firms and corporate / business development professionals help companies leverage various strategic growth alternatives. 

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Smriti Jayaraman

Smriti brings over 10 years of experience advising and investing in leading technology and consumer businesses to her role as a founding Principal at Evolv Ventures.

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Annabel Yee

Annabel is an Associate at Evolv Ventures where she identifies and analyzes market opportunities, engages with entrepreneurs, conducts due diligence and executes on investments. She has corporate venture capital and investment banking experience across various tech-focused industries.

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Evolv Ventures Completes its Investment Team with the hiring of a Principal and an Associate

NOV 29, 2018 -- We are proud today to announce the additions of Smriti Jayaraman as a Principal and Annabel Yee as an Associate to the founding team at Evolv Ventures. Read more

GrubMarket raises $25M more for its farm-to-table food delivery service

APR 4, 2019 -- GrubMarket, which works with smaller farms and other suppliers to sell and deliver their items by way of its online store both to business — such as restaurants and stores of different sizes — and consumer customers, has raised $25 million in an oversubscribed C1 round of funding... Read more